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Ep 16: Turning Mission Statement into Manifesto with Dr. David Bessler

Episode Details

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In this week’s episode of The Veterinary Business Success Show, Brendan Howard is joined by the founder of the Veterinary Emergency Group, Dr. David Bessler. 

David is a long-time emergency veterinarian who earned his bachelor’s degree in animal sciences from Cornell University in 1999 and his VMD from the University of Pennsylvania School of Veterinary Medicine in 2003.

After graduating, David worked as the director of an emergency and critical care at the center for specialized veterinary care, before moving into the role of a senior emergency clinician until 2014. Utilizing his experience in Emergency Veterinary Care, Dr. David saw where practices were failing and took it upon himself to buy his own small emergency veterinary practice and began Veterinary Emergency Group (VEG). VEG now has now grown into a nationally recognized emergency veterinary business with 18 hospitals across 7 states in America. 

Tune in to learn how the VEG business plans for emergency practices have enabled happier clients, staff members, and patients. 

Outline of this episode:
  • [01:21] The episode begins with Dr. Dave Bessler explaining what ‘VEG’ (Veterinary Emergency Group) is.  
  • [04:29] Brendan Howard asks David about the first business he bought and why it was so successful. David talks about how his business model transformed the practice. 
  • [08:31] David explains how and why he created a business model where he put the client first. 
  • [12:48] David explains why he was never concerned about clients not paying and how the way standard emergency practices function is not always the best way.
  • [15:57] Ad break – join our Leaders educational course. 
  • [17:07] The episode continues with Brendan asking David if the veterinarians at ‘VEG’ practices are aware of accounts payable.
  • [21:24] Brendan asks David about his motto ‘give shit away for free’ and if this should be applied to all veterinary practices. 
  • [24:00] How do doctors at VEG cope with treating patients in front of clients?
  • [26:13] Brendan asks David how he finds staff members that fit in with the culture of VEG? 
  • [31:15] The episode wraps up to the end

To access the extended version of this episode, sign up for our Leaders educational course today. 

Resources Mentioned:

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