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Ep 38: A Cause And A Business: The Practice of Dr. Krista Magnifico

Episode Details

Listen on: Apple Podcasts | Spotify

In today’s episode of The Veterinary Business Success Show, host Brendan Howard is joined by veterinary practice owner, blogger, YouTuber, and entrepreneur, Dr. Krista Magnifico.

Dr. Krista is a second career veterinarian, with 17 years of experience as the owner of a small animal practice “where wearing your heart on your sleeve and kissing every patient is our norm. We are a dedicated, compassionate group of women who work hard to make as many happy endings as fate will allow.” 

Before getting into veterinary medicine, Krista was a merchant mariner and after graduating from the United States Merchant Marine Academy, she sailed for 10 years as Chief Mate of cable laying ocean-going vessels!

Alongside her veterinary duties, Kirsta is a blogger, YouTuber, and veterinary entrepreneur with the aim to provide more access to affordable care for all pets in need. She also recently returned from Ukraine, where she helped provide veterinary care to animals displaced from the war.

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Outline of this episode:

  • [01:11] From Merchant Marine to veterinary practice owner.
  • [04:33] Buying her practice from a long-time veterinary professional.
  • [10:03] Balancing a cause-based approach to business ownership with the responsibilities that come with it.
  • [12:36] Krista’s patient-focused philosophy to veterinary medicine.
  • [15:26] Avoiding burnout from moral exhaustion as a vet.
  • [17:29] Ad break – Our veterinary leadership program.
  • [18:45] Remembering who you are at the core of who you are.
  • [24:00] Considering the practicalities of running a for-profit business.
  • [30:00] Caring for each and every patient.
  • [31:15] The episode wraps up.

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