This is one of the easiest questions to answer. I wasted years without a coach, simply because of two self-limiting beliefs. The first was that my boss wouldn’t see the value of investing that much money in me. The second false belief (which worked very effectively in tandem with the first) was that I knew best and coaches were just out to take my money. Boy did I waste a lot of time.
When I first took the plunge to get a coach it was a very painful financial decision. I had no spare cash because I had just bought my first practice. One I hoped would go well, but was years from making any return.
But I knew deep down that I needed to make this work. So I bit the bullet and paid the £500/month fee. And my reward was to not only start hitting home runs which paid for the coaching, but (most importantly) to do so in a way that was sustainable for me and my team. I had found a new way of working and I was instantly hooked.
A coach can save you from heinous costly mistakes.
My second coach helped me keep a several hundred thousand dollar deal on the table through some very challenging circumstances, one that could easily have gone in another direction entirely without the support of a coach.
The reality is that when you experience growth through coaching you can almost always find a way to pay. If you are a clinician and your goal through coaching is to develop new skills or promotion, then those skills you acquire create more value and you can, therefore, get paid more. If you are a practice owner looking to change your behaviours to improve moral then you can pay back the coaching fees in about 10 different ways! Like when staff turnover drops so you are not blowing money out of the window, client satisfaction improves… costs go down, revenue goes up… that type of thing.
Of the people we have worked in the last year, 75% have gained promotions to senior roles within six months (their raises represented a minimum of three times return on the money spent on coaching) and another has trebled her business revenue.
What can VetX help you with as your coach? (And just as importantly what can I not help you with?).