What does VetX do?

VetX International exists to help humans get along so workplaces thrive. We are a innovation and technology led business committed to improving the lives of everyone in the global veterinary medicine family. The first part of our mission is all about teaching people the skills needed to thrive in their roles. For vets this means non-clinical skills and for practice management, this means leadership skills.

To this end, we have developed a career management course for clinical staff (VetX:Thrive) and a leadership course and system for practice managers/owners (VetX:Leaders).

Why Are We Doing This?

We believe three things about veterinary practice teams. Firstly, that they do some of the most valuable work on this planet that matters to the people they serve.  Secondly, that the work is incredibly tough, but hugely rewarding and fun if you learn the right skills and work with great people. Which leads us to the third belief, that with the right training, role and team fit – everyone can be successful and happy in veterinary medicine.

We help make this a reality by creating and freely sharing impactful content, offering accredited education, career support and building a global community that is affordable, enjoyable, inspiring and transformative. You’ll find us ready to help you from your senior years at university, right through to running your own practice. We are VetX and we exist to help you to make your mark, heal animals, build your career path and have the career in veterinary medicine you always dreamed of.

VetX was created by Dr Dave Nicol as a way of helping vets and managers work more effectively together by ensuring everyone has cost effective access to non-clinical and leadership skills training and mentors, wherever they are on the planet.

Our Team

Rahul Rao

Web Design & Developer

Rahul is a multi-disciplinary creative from India, currently, part of the VetX international team, he is responsible for designing and building the VetX digital project space.

Rahul is proficient in branding, graphic design, illustration and film making and has worked alongside Dr Dave’s other projects for over four years.

When he’s not geeking out on technology or design he enjoys a good cup of coffee, watching movies & tv shows, playing video-games and do anything related to film making.

“Always create. Art. Food. Whatever. Enjoy the beauty of it.”

Ellie Bunce

Social Media & Content Assistant

Ellie is our social media and content assistant. After graduating from Durham University, Ellie travelled, worked, and lived in parts of America and Asia. Now back in England, she is excited to combine her passion for animals with her love of spreading news through social media.

In her free time, you’ll find her swimming in the sea, cuddling her dog Nova, or watching RuPaul’s drag race.

Dr Dermot

Head of Vet Partnerships

Dermot joined VetX in 2021 as the Head of Veterinary Partnerships. After graduating from the University of Bristol in 2017 he completed a small animal internship in Surrey before moving to Northern Ireland to continue working as a Veterinary Surgeon.

Dermot is responsible for the continued growth of the VetX community. His goal is to reach as many members of the veterinary profession as possible and to ensure we can continue our mission to help people get along to allow workplaces to thrive. He is passionate about the veterinary profession and wants to help make it a happier industry to work in.

In his spare time, Dermot is engrossed in all things sport. Whether it is football, rugby, CrossFit or golf. If it is competitive, he will be watching it.

Dermot also continues to work as a vet at weekends and loves every moment

Lily McAuley

Wordsmith & SEO Expert

Lily is a politics and international relations graduate from the University of Exeter. With professional writing and SEO skills, she manages the VetX news and blog content and helps write copy for the team.

She loves writing, being active and bingeing Netflix in her free time. Lily is incredibly excited about working with veterinary professionals across the globe and being able to hear and help tell their stories first hand.

Alfred Atkins

Marketing Manager

Alfred is the Marketing Manager for VetX. He holds a degree in music from BIMM in Brighton, England. He is responsible for the creation and distribution of much of the content across our digital platforms. He also responsible for managing our paid traffic campaigns and CRM.  Initially joining as a business assistant, Alfred has become an integral part of the team and is a great example of how we offer the opportunity for skill and career development at VetX.

In his spare time,  Alfred writes and performs his own music on the Brighton music scene and plays football – he shouts for the famous Italian football giant AC Milan due to old family ties.

Dr Katie Ford

VetX UK-EU Mentor

Katie is an experienced Veterinary Surgeon, working in small animal practice since graduating from the University of Liverpool in 2012. She gained her CertAVP(SAM) in 2016.

Externally, she was a huge success, but internally, her life was not sunshine and rainbows. She had a dark few years, despite all the achievements on paper; she was one of the youngest ever to pass the CertAVP synoptic exam and loved by clients, but the voice inside her head was telling her that she was a fraud. She was at the mercy of her perfectionist imposter brain, nothing ever being good enough and drove herself to despair.

With the power of mindset, consciousness and an understanding of the internal workings of her brain, Katie turned her life around. She has trained in Cognitive Behaviour Therapy (CBT), Broadband Consciousness and also completed programmes under the father of personal development himself, Bob Proctor of the Proctor-Gallagher Institute.

Katie is passionate about positivity in practice, awesome workplace culture and career fulfilment. She currently practices as a locum veterinary surgeon across the North West, finding joy in meeting and influencing her colleagues.

Dr Steve Noonan

VetX USA-Canada Mentor

Steve graduated from the Ontario Veterinary College in 1983 and by 1986 he owned three veterinary clinics.

Though business grew fast, life got tough and with interest rates exceeding 20% per annum Steve very quickly learned how little he knew about business. Thus began an almost 30-year practice management learning odyssey which culminated in the formation of a 12 hospital partnership and the directorship of an ultramodern 15,000 square foot hospital. He also started the Metro Halifax Emergency Hospital, one of the first emergency clinics in Canada.

More recently, Steve has explored new areas and has dramatically diversified his attention which is now split between part-time clinical work (which he still loves), coaching and mentoring his younger peers and building an entirely new venture, Lochland Botanicals, a herb farm and wellness retreat near Toronto, serving up remedies, teas, flowers, yoga, mindfulness classes and some of the best photos on Instagram!

Dr Shibly Mustapha

VetX Australia – Pacific Mentor

Shibly is Australian-born but grew up in South Africa on farmland with his family and two dogs (a German Shepherd and a Pug). He qualified as a vet from the University of Queensland and has travelled extensively working as a vet in Africa, Europe and most recently in Australia where he owns a small group practice in Brisbane.

Shibly is incredibly passionate about caring for pets, clients and vets and has been the Australian timezone mentor since 2017. He is a professional coach for other practice owners as well as the VetX community so we are incredibly fortunate to have his skills available to help our community.

Dr Dave Nicol

Founder & CEO

Dr Dave Nicol is a veterinarian with more than 20 years of experience in general practice and has held several leadership roles within practice and industry. He has written three books, most recently the best-selling, So You’re A Vet…Now What? – a manifesto on how to survive as a veterinarian after graduation.

Dr Dave hosts The Veterinary Career Success Show, The Veterinary Business Success Show and Blunt Dissection podcasts which combined have been played more than 250,000 times.

He founded VetX to help vets connect with their career and help practice owners create fantastic practices for the vets to work in.

He speaks at conferences all over the world to speak about his favourite topic of leadership and generally cheerleading for the veterinary profession. In 2019 he was voted VMX Practice Manager Speaker of the Year.

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